Chocolat Klaus — Leonetto Cappiello, 1903
Leonetto Cappiello, 1903
No print size passed the check for this piece: at 8 x 10 in, 93 dpi; a historical scan is never enlarged. We would rather show it than sell a soft print.
See pieces like it you can buyCappiello’s advertisement for Chocolat Klaus — a green horse rearing under a rider in flowing pink, no product shot anywhere on the sheet. Cappiello is often credited with inventing the modern advertising poster’s central trick: a single outrageous image, memorable with no text at all. The green horse against a plain dark ground — nothing else competes for the eye. An advertisement that forgot to look like one.
- Maker
- Leonetto Cappiello
- Date
- 1903
- Medium of the original
- Advertising poster
- Original held by
- Library of Congress
- Credit
- Library of Congress · via Wikimedia Commons
- Rights
- Cleared for print
- Catalogue number
- PA-00872
Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.
| Size | Why |
|---|---|
| 8 x 10 in | 93 dpi; a historical scan is never enlarged |
| 8 x 12 in | 85 dpi; a historical scan is never enlarged |
| 11 x 14 in | 68 dpi; a historical scan is never enlarged |
| 12 x 16 in | 62 dpi; a historical scan is never enlarged |
| 12 x 18 in | 56 dpi; a historical scan is never enlarged |
| 16 x 20 in | 46 dpi; a historical scan is never enlarged |
| 16 x 24 in | 42 dpi; a historical scan is never enlarged |
| 18 x 24 in | 41 dpi; a historical scan is never enlarged |
| 20 x 30 in | 34 dpi; a historical scan is never enlarged |
| 24 x 30 in | 31 dpi; a historical scan is never enlarged |
| 24 x 36 in | 28 dpi; a historical scan is never enlarged |
| 30 x 40 in | 24 dpi; a historical scan is never enlarged |
| 36 x 48 in | 20 dpi; a historical scan is never enlarged |
| 40 x 60 in | 17 dpi; a historical scan is never enlarged |
- Scanned
- 2026-10-07
- Master file
- 749 x 1,024 px, srgb, sRGB IEC61966-2.1
- Tone
- Darks 34, lights 210 of 255; 0% clipped light, 0% clipped dark
- Colour
- 0.1% vivid
- Sharpness
- 42.87
The Poster Atlas
The national-parks series: the parks belonged to everyone, and so did the art.
All 46 pieces from The Poster Atlas
