Kirin Beer, 1926
Hokuu Tada, 1926
No print size passed the check for this piece: at 8 x 10 in, Wrong shape: a 19% crop. We would rather show it than sell a soft print.
See pieces like it you can buyAn annual advertising poster for Kirin Beer, part of a run designed by Hokuu Tada across the late 1920s — the kirin (a mythical beast) already doing the branding work it still does today. Kirin is a live, major global beer brand today — sold here strictly as art history, flagged live throughout. How little the brand identity has drifted — the same mythic-beast logic that anchors Kirin's marketing a century later is already fully present here. A century of continuity, hung on a wall built mostly from discontinuity.
- Maker
- Hokuu Tada
- Date
- 1926
- Medium of the original
- Poster
- Original held by
- Kirin Holdings company museum archive
- Credit
- Kirin Holdings company museum archive · via Wikimedia Commons
- Rights
- Cleared for print
- Catalogue number
- PA-00587
Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.
| Size | Why |
|---|---|
| 8 x 10 in | Wrong shape: a 19% crop |
| 8 x 12 in | 43 dpi; a historical scan is never enlarged |
| 11 x 14 in | Wrong shape: a 18% crop |
| 12 x 16 in | Wrong shape: a 14% crop |
| 12 x 18 in | 29 dpi; a historical scan is never enlarged |
| 16 x 20 in | Wrong shape: a 19% crop |
| 16 x 24 in | 21 dpi; a historical scan is never enlarged |
| 18 x 24 in | Wrong shape: a 14% crop |
| 20 x 30 in | 17 dpi; a historical scan is never enlarged |
| 24 x 30 in | Wrong shape: a 19% crop |
| 24 x 36 in | 14 dpi; a historical scan is never enlarged |
| 30 x 40 in | Wrong shape: a 14% crop |
| 36 x 48 in | Wrong shape: a 14% crop |
| 40 x 60 in | 8 dpi; a historical scan is never enlarged |
- Scanned
- 2026-10-07
- Master file
- 350 x 540 px, srgb
- Tone
- Darks 19, lights 210 of 255; 0% clipped light, 0.1% clipped dark
- Colour
- 0% vivid
- Sharpness
- 46.91
The Lost Bar
Absinthe is the hero collection, and every mark here is dead.
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