A 1920 variant placard from the Decla campaign, printed after designs by Erich Ludwig Stahl and Otto Arpke, carrying the campaign's famous imperative line rather than the film's title. This was among the first film campaigns anywhere to sell a slogan instead of a story, and to set the advertising in the same distorted visual language as the picture. Modern film marketing's habit of borrowing a film's own style begins in this Berlin season. The lettering does the work of the image — it leans, thickens and refuses to sit level, so the sentence reads as though it were being said by someone unwell. An instruction that outlived the film it was written for.

Maker: Erich Ludwig Stahl and Otto Arpke
Date: 1920
Medium of the original: One-sheet poster
Original held by: Wikimedia Commons
Credit: Wikimedia Commons
Rights: Cleared for print
Catalogue number: PA-00720

As chosen: 8 x 10 in, art print, classic frame
Picture	8 x 10 in
Outside size	9.6 x 11.6 in
Depth	0.9 in (22 mm)
Weight	[[REAL PROOF NEEDED: shipped weight per size and frame]]
Hanging	[[REAL PROOF NEEDED: hanging hardware Prodigi fits to this frame]]
Material	Enhanced matte art paper, 200 gsm; acrylic glazing
Made in	Charlotte, North Carolina, by Prodigi

Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.

How the print check works

Sizes offered
Size	dpi	Grade	How it fits
8 x 10 in	154	Good	Trimmed 9.1%

Sizes withheld
Size	Why
8 x 12 in	141 dpi; a historical scan is never enlarged
11 x 14 in	112 dpi; a historical scan is never enlarged
12 x 16 in	103 dpi; a historical scan is never enlarged
12 x 18 in	94 dpi; a historical scan is never enlarged
16 x 20 in	77 dpi; a historical scan is never enlarged
16 x 24 in	70 dpi; a historical scan is never enlarged
18 x 24 in	68 dpi; a historical scan is never enlarged
20 x 30 in	56 dpi; a historical scan is never enlarged
24 x 30 in	51 dpi; a historical scan is never enlarged
24 x 36 in	47 dpi; a historical scan is never enlarged
30 x 40 in	41 dpi; a historical scan is never enlarged
36 x 48 in	34 dpi; a historical scan is never enlarged
40 x 60 in	28 dpi; a historical scan is never enlarged