Beenleigh Rum, 1921

John Oxley Library, State Library of Queensland, hosted on Wikimedia Commons., 1921

The Lost BarPA-00589Tear sheet

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No print size passed the check for this piece: at 8 x 10 in, 99 dpi; a historical scan is never enlarged. We would rather show it than sell a soft print.

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A print advertisement for Beenleigh Rum, built around the tagline "A 'nip' before the 'dip'!" — pot-still rum advertising from Australia's oldest continuously operating distillery. Beenleigh is a live Australian distillery today — sold here strictly as art history, flagged live throughout. The swimming-culture pitch — this is rum sold on an Australian beach-and-surf sensibility, a different lifestyle register than anything else in this house. The distillery never stopped. The pitch is a hundred years old.

Maker
John Oxley Library, State Library of Queensland, hosted on Wikimedia Commons.
Date
1921
Medium of the original
Poster
Original held by
John Oxley Library / Picture Queensland
Credit
John Oxley Library / Picture Queensland · via Wikimedia Commons
Rights
Cleared for print
Catalogue number
PA-00589

Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.

How the print check works

Sizes withheld
SizeWhy
8 x 10 in99 dpi; a historical scan is never enlarged
8 x 12 inWrong shape: a 16% crop
11 x 14 in71 dpi; a historical scan is never enlarged
12 x 16 in62 dpi; a historical scan is never enlarged
12 x 18 inWrong shape: a 16% crop
16 x 20 in49 dpi; a historical scan is never enlarged
16 x 24 inWrong shape: a 16% crop
18 x 24 in41 dpi; a historical scan is never enlarged
20 x 30 inWrong shape: a 16% crop
24 x 30 in33 dpi; a historical scan is never enlarged
24 x 36 inWrong shape: a 16% crop
30 x 40 in25 dpi; a historical scan is never enlarged
36 x 48 in20 dpi; a historical scan is never enlarged
40 x 60 inWrong shape: a 16% crop
Scanned
2026-10-07
Master file
798 x 1,000 px, b-w
Tone
Darks 26, lights 252 of 255; 1.9% clipped light, 0% clipped dark
Colour
0% vivid
Sharpness
74.5

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The Lost Bar

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