A green devil wrings the cork from the quinquina — the poster that made Cappiello, on the black ground that became his signature. The mascot era begins here: sell the symbol, not the scene. Modern advertising learned it from this wall. How little is drawn — one figure, one bottle, one black field doing the work of a crowded café. The devil sold the drink; the drink is gone; the devil remains.

Maker: Leonetto Cappiello
Date: 1906
Medium of the original: Poster
Original held by: Bibliothèque nationale de France
Credit: Bibliothèque nationale de France
Rights: Cleared for print
Catalogue number: PA-00549

As chosen: 18 x 24 in, art print, classic frame
Picture	18 x 24 in
Outside size	19.6 x 25.6 in
Depth	0.9 in (22 mm)
Weight	[[REAL PROOF NEEDED: shipped weight per size and frame]]
Hanging	[[REAL PROOF NEEDED: hanging hardware Prodigi fits to this frame]]
Material	Enhanced matte art paper, 200 gsm; acrylic glazing
Made in	Charlotte, North Carolina, by Prodigi

Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.

How the print check works

Sizes offered
Size	dpi	Grade	How it fits
8 x 10 in	932	Excellent	Trimmed 9.4%
8 x 12 in	858	Excellent	Trimmed 8%
11 x 14 in	678	Excellent	Trimmed 7.8%
12 x 16 in	621	Excellent	Trimmed 3.4%
12 x 18 in	572	Excellent	Trimmed 8%
16 x 20 in	466	Excellent	Trimmed 9.4%
16 x 24 in	429	Excellent	Trimmed 8%
18 x 24 in	414	Excellent	Trimmed 3.4%
20 x 30 in	343	Excellent	Trimmed 8%
24 x 30 in	310	Excellent	Trimmed 9.4%
24 x 36 in	286	Excellent	Trimmed 8%
30 x 40 in	248	Excellent	Trimmed 3.4%
36 x 48 in	207	Excellent	Trimmed 3.4%
40 x 60 in	171	Good	Trimmed 8%