Fourex, 1920
John Oxley Library, State Library of Queensland, hosted on Wikimedia Commons., 1920
No print size passed the check for this piece: at 8 x 10 in, Wrong shape: a 31% crop. We would rather show it than sell a soft print.
See pieces like it you can buyA Castlemaine Perkins print advertisement introducing the "Mr Fourex" mascot character — the first appearance of a figure still used in XXXX advertising a century later. XXXX is a live, major Australian beer brand today (Lion) — sold here strictly as art history, flagged live throughout. A mascot-era debut on the far side of the world from Cappiello's Campari imp, born the same advertising decade — the sell-the-symbol logic wasn't a European invention alone. The character is still on the label. The ad that introduced him isn't.
- Maker
- John Oxley Library, State Library of Queensland, hosted on Wikimedia Commons.
- Date
- 1920
- Medium of the original
- Poster
- Original held by
- John Oxley Library, State Library of Queensland
- Credit
- John Oxley Library, State Library of Queensland · via Wikimedia Commons
- Rights
- Cleared for print
- Catalogue number
- PA-00588
Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.
| Size | Why |
|---|---|
| 8 x 10 in | Wrong shape: a 31% crop |
| 8 x 12 in | Wrong shape: a 17% crop |
| 11 x 14 in | Wrong shape: a 30% crop |
| 12 x 16 in | Wrong shape: a 27% crop |
| 12 x 18 in | Wrong shape: a 18% crop |
| 16 x 20 in | Wrong shape: a 31% crop |
| 16 x 24 in | Wrong shape: a 17% crop |
| 18 x 24 in | Wrong shape: a 27% crop |
| 20 x 30 in | Wrong shape: a 17% crop |
| 24 x 30 in | Wrong shape: a 31% crop |
| 24 x 36 in | Wrong shape: a 18% crop |
| 30 x 40 in | Wrong shape: a 27% crop |
| 36 x 48 in | Wrong shape: a 27% crop |
| 40 x 60 in | Wrong shape: a 17% crop |
- Scanned
- 2026-10-07
- Master file
- 550 x 1,000 px, b-w
- Tone
- Darks 35, lights 229 of 255; 0% clipped light, 0% clipped dark
- Colour
- 0% vivid
- Sharpness
- 53
- Notes
- A plain margin is part of the file (7% of an edge): it prints as part of the picture
The Lost Bar
Absinthe is the hero collection, and every mark here is dead.
All 43 pieces from The Lost Bar
