An 1895 bock-beer advertisement — a ram's head above an American flag — lithographed by the Heinicke-Fiegel Lithograph Company for the Wainwright Brewery of St. Louis. The Wainwright brewery was folded into the English-syndicate St. Louis Brewing Association in 1889 and, like the rest of the city's trade, was ended by National Prohibition in 1920. The ram and the flag together — seasonal bock symbol wrapped in national iconography, selling a local beer as an American institution. It was already someone else's by the time this ran. The name outlived the ownership only on paper.

Maker: Heinicke-Fiegel Lithograph Company
Date: 1895
Medium of the original: Poster
Original held by: Missouri Historical Society
Credit: Missouri Historical Society · via Wikimedia Commons
Rights: Cleared for print
Catalogue number: PA-00567

As chosen: 24 x 18 in, art print, classic frame
Picture	24 x 18 in
Outside size	25.6 x 19.6 in
Depth	0.9 in (22 mm)
Weight	[[REAL PROOF NEEDED: shipped weight per size and frame]]
Hanging	[[REAL PROOF NEEDED: hanging hardware Prodigi fits to this frame]]
Material	Enhanced matte art paper, 200 gsm; acrylic glazing
Made in	Charlotte, North Carolina, by Prodigi

Before a size goes on sale, the file is measured against it: pixels per inch at that size, how much of the picture a crop would lose, tone and sharpness. A size that fails is not offered, so there is nothing to choose wrong.

How the print check works

Sizes offered
Size	dpi	Grade	How it fits
10 x 8 in	588	Excellent	Trimmed 3.7%
14 x 11 in	428	Excellent	Trimmed 1.9%
16 x 12 in	381	Excellent	Trimmed 2.6%
20 x 16 in	294	Excellent	Trimmed 3.7%
24 x 18 in	254	Excellent	Trimmed 2.6%
30 x 24 in	196	Good	Trimmed 3.7%
40 x 30 in	152	Good	Trimmed 2.6%

Sizes withheld
Size	Why
12 x 8 in	Wrong shape: a 13% crop
18 x 12 in	Wrong shape: a 13% crop
24 x 16 in	Wrong shape: a 13% crop
30 x 20 in	Wrong shape: a 13% crop
36 x 24 in	Wrong shape: a 13% crop
48 x 36 in	127 dpi; a historical scan is never enlarged
60 x 40 in	Wrong shape: a 13% crop